Building the Global Startup:

Insights from Successful Serial Entrepreneurs

Entrepreneurs are faced with ever-growing challenges to manage and grow their companies successfully in a global marketplace of distributed resources and customers.  These challenges include effectively funding growth in global markets, doing business in different cultures and business environments, and growing and scaling the company and team effectively to meet these challenges and best leverage the market opportunities globally.

 You are cordially invited to our next Global Growth Forum, in conjunction with The Guidewire Group’s “Make It Matter” Startup pitch event, to hear from successful global entrepreneurs on how they met these challenges and learn about the strategies they implemented to drive global growth for their companies.

The event will give you answers to:

  • What are some of the challenges when entering the global markets, and what are the best ways to
    structure the organization?
  • What are the best ways to fund growth and limit risks while managing scarce resources to meet demand
    in various global markets?
  • How do I grow a global team in a competitive job market while leveraging outside resources as I scale
    my internal team and capability?
  • What are some of the mistakes to be avoided?

Plus, Meet Five Startups that are tackling exciting business opportunities and building their
businesses with an eye toward their global marketplace.

 Value to attendees: Attendees will gain a greater understanding of the challenges these entrepreneurs face, how they fund their growth, build capability and scale to successfully do business in the US and global markets. The event provides an open forum for discussion, where attendees can share insights with peers in managing and scaling for successful global growth.

Location:       Microsoft Executive Briefing Center, Building 1 (proceed to main lobby)

1065 La Avenida Street

Mountain View, CA  94043

When:  Thursday, March 22nd, 4:30 p.m. – 8 p.m.

Costs: Limited seats for free early-bird registration (please use the promotion codeglobalgrowth806)$20 registration fee once early-bird seats are taken.

Register:       Please register at


4:00 p.m.                    Registration

4:30 – 5:30 p.m.         “Making It Matter” Pitches

5:30 – 6:00 p.m.         Break & networking

6:00 – 7:00 p.m.         Panel discussion: Building the Global Startup

7:00 – 8:00 p.m.         Cocktail reception and networking event


Chosen for their success in launching and growing global businesses, the panelists are:

  • Martin Frid-Nielsen, Founder & CEO, Soonr
  • Selcuk Atli, Co-Founder & CEO, Social Wire
  • Kip Witter, Vice President, The Brenner Group

Moderator: Jennifer Vessels, Next Step CEO

We are looking forward to seeing you at the event. Please RSVP by 20th March 

Brought to you by:

 The Global Growth Forum is a networking forum where Economic Development Agencies, International Bridge organizations, Service Providers and companies, looking to enter global markets, can share ideas and best practices to successfully penetrate the US and other global markets through more effective Public and Private partnerships.

Please join our on-line community in The Global Growth Forum group on LinkedIn.


 Martin Frid-Nielsen Bio, Founder & CEO, Soonr

 Martin Frid-Nielsen, a business software and Internet services veteran, has a proven track record of creating category defining products for over two decades. His career began in the 1980s working on Borland’s flagship products Sidekick and Quattro Pro. While at Borland, Martin co-invented the original patent for syncing appointments between a device and a PC. Later he was the founding VP of Engineering at NetObjects, where he invented several key patents in the areas of web authoring and web content management through the company’s flagship product Fusion.

After the Enterprise group at NetObjects was acquired by Merant in 2001, Martin lead Collage, Merant’s enterprise content management offering. After Serena’s 2004 acquisition of Merant for over $350M, Martin founded Soonr with a vision to leverage the Internet to connect people and their data across any mobile device. Soonr has been granted several patents in the areas of mobile, cloud and sync.

Dean (Kip) Witter III, Vice President, The Brenner Group

Mr. Witter’s finance career started in 1974 with US Leasing International, Inc., after which he spent 12 years in various finance positions with Amdahl Corporation (formerly ASE:AMH).  His last 5 years there were as Vice President and Treasurer.  Since Amdahl, he co-founded Eeonyx Corporation (privately held) and served as a senior consultant with The Capstone Group and The Brenner Group, where he specialized in providing financial executive consulting to high-growth and early-stage clients.  Mr. Witter joined Hello Direct, Inc. (formerly NASDAQ: HELO) and served as its Chief Financial Officer until the time of its acquisition by GN Great Nordic (2001).

He became President of William D. Witter, Inc., in May 2003, and served as Chairman from February 2005 until April 2007.  He re-joined The Brenner Group in January 2009. Mr. Witter received his MBA from the Stanford University Graduate School of Business and his BA in Applied Mathematics from Harvard College (magna cum laude), where he was elected to Phi Beta Kappa.  He served two years on active duty in the U.S. Army (1969 – 1971).  He is president of The Dean Witter Foundation and serves as a trustee of the Harvey and Maud Sorensen Foundation.  He is a member of the Mathematical Association of America and the Mounted Patrol of San Mateo County. He is married to Rebekah Ferran Witter, and they have two grown children and three grandchildren.  They live in Woodside, California.

Moderator: Jennifer Vessels, CEO and Founder, Next Step

 Jennifer Vessels, CEO of Next Step, leads a team of seasoned consultants who maximize clients’ revenues and profits through proven sales, marketing and management techniques. Her practical approaches have led to success for companies ranging from Cisco Systems to Palm and many SMB oorganizations in all indusries. Prior to founding Next Step in 1998, Jennifer held expecutive sales, marketing and management roles with Tandem Computers, Ungermann-Bass, Tandberg Telecom and small manufacturing or service companies. As Next Step’s CEO, Jennifer ensures her organization provides the resources and skills to be the go-to consulting partner for high and low tech companies in all stages of growth.

Jennifer holds an MBA from San Jose State and a Masters of Occupational Psychology from the University of London, as well as being a Certified Management Consultant (CMC). Today, Jennifer is an active member of the Silicon Valley community. She is a Vistage certified speaker, and Board Vice President for Achievekids, as well as a member of NAWBO, WIC, IMC and numerous other community organizations. She is a frequently requested speaker by Silicon Valley Bank; Gartner Group: Rotary; Vistage; National Association Business Women Owners; Institute of Management Consultants; Public Relations Society of America and other industry groups.