During the second weekend in May, OluKai hosted its 6th annual Ho’olaule’a at Maui’s Kanaha Beach Park. The annual festival brought together the world’s best SUP, OC1 & OC2 paddlers to race the legendary 8-mile Maliko downwind run.
Ho’olaule’a, which means celebration, blends competition with community and family to honor the ocean and cultures around it. Each year visitors enjoy canoe, sailing, surfing, ancient Hawaiian games, luau, hula and live music as well as the elite competition.
“As a company, the Ho’olaule’a is time for celebration, but for us, it’s also an expression of gratitude. Every year the event not only brings together friends and family from all areas of the world, but gives us the opportunity to share ‘Ohana and honor our valued giveback partners,” says Kerry Konrady director of marketing at OluKai. “All the organizations participating in our Giveback Program are actively involved in this annual celebration of culture and tradition.”(From the OluKai online journal)
The weekend celebration concludes on the following Monday when OluKai employees and local volunteers work together to re-plant trees at Kaheawa Beach and learn sustainable methods to preserve the islands. This program is a part of OluKai’s Giveback Program.
To learn more about OluKai, Ho’olaule’a, and the company’s Give Back Program visit the following links below: